The Easiest Way to Write Anything   
by Joe Vitale

You've got something to say. You know it. Your associates know it.

But you don't regard yourself as "a writer."

How are you going to express your wisdom?

How will you communicate your thoughts?

Yes, you can follow the path of J.Paul Getty, Lee Iaccocoa, and Donald Trump and hire someone to write your words. That works. (And I'm available should you want to talk about hiring me as your ghostwriter.) :)

But there is an easier way.

I call this the "two step" because that's all there is to it.

Here's the secret in a nutshell:

Step one is state your principle. Step two is illustrate it.

Pretty simple dance routine, right? Yet you can use this method to write ANY type of nonfiction---whether it's your life story, a school paper, an executive brief, or a full length scholarly book. (Actually, the scholars sorely need this method. They're too stuffy!)

I was reminded of this method while reading a book from the 1940's. I noticed that throughout the book the author would make a statement and then illustrate it with a story. The more I thought about it, I felt this was the easiest way to write anything.

Here's how it works:

1. Make a list of the ideas you want to communicate. Pretend these are laws, rules, insights, commandments, theories, or whatever will work for you. What you're looking for is a list of messages. For example, I was working with a Houston body-mind therapist and I told him about this method. I said, "One of your messages is that people can have whatever they want, as long as they aren't attached to how they get it." He nodded. "Another message of yours is that the energy we put out is the result we get." He nodded again. "Those are your key points," I explained. "Write those down. That's easy. All you do is pull out a sheet of paper or turn on your laptop, and just jot down the ideas you want to get across."

2. Now all you do is illustrate every point with three stories. This is what I liked about that book from the forties. The author made a statement, then illustrated it with a story that made the statement come to life. "You have all kinds of stories to share," I reminded my therapist friend. "For every point you make, support it with a story. Maybe tell how someone achieved a breakthrough following your main point. This reinforces your point and makes it easier to understand."

That's it!

Principle-story, principle-story, principle-story.

You can take ANY subject and break it down this way.

You're making it easier on the readers, too. They don't have to wade through a long involved tale. With this method, you cut right to the point. You say, "Here's what I believe," and then you use a story to explain why you believe it.

The book from the forties that I'm referring to was "How to Develop Your Executive Ability" by Daniel Starch. I'm using it as an example of this two-step formula, and not necessarily urging you to run out and find a copy (it's out of print, anyway).

I just pulled the book off the shelf and opened it at random. I'm looking at the chapter titled "Putting New Ideas to Work." It begins with a statement: "Write them down at the time they come to you."

It then spends four paragraphs giving lively quotes from Tolstoy, Darwin, and Robert Louis Stevenson about the importance of writing down your ideas when they come to you.

If you just write down your message or key point, it will sit on the page in a lifeless, very un-hypnotic way. If you want people to remember the message, if you want them to install the message in their skull, then tell a story that illustrates it.

Your stories don't have to be classics of literature. A relevant quote can bring a statement to life. Stories from other people can bring your message to life. But most powerful and memorable of all are the stories from your own experience.

I just flipped open Starch's book to chapter twenty-four, on "Turning Bad Breaks Into Opportunities." Right off the bat there's a statement: "Resolve not to be downed by failure."

And then follows a page and half of stories about people who were in accidents and went on with their lives, including a quote from Cervantes and John Bunyan. This supportive material awakens your message in the reader's mind.

You might notice that I just used this very technique to write this chapter. I told you there was a two-step formula for writing anything. Then I illustrated the two steps with stories from my clients, and with a story about the book that gave me the idea.

This "two-step" works!

The next time you have to write something, remember: principle-story, principle-story, principle-story.

It's the easiest way to write anything!

About the Author

Article Marketing - 5 Winning Tips You Cannot Miss!  
by Davion Wong

Article marketing is an effective marketing technique to drive targeted visitors to your website. The outcome of a good article marketing campaign is a warm audience that has been pre-sold on your ideas and sales pitch and ready to buy your product or subscribe for your service. If traffic and sales are what you struggle with, then you would not want to miss this incredibly powerful advertising method.

Not only is article marketing effective, it is also free. This is why it is the preferred website promotion method by many online marketers and authors. There are hundreds of article submission directories that would gladly accept your article submission for free. Once published, your website is ready to receive traffic. It doesn't cost you a single cent and the quality of traffic is on par with PPC traffic. But there are some tips that you might want to use to put your article marketing on steroids.

Article Marketing Winning Tip 1 - Writing Informative Articles

People are looking for information which is why they landed on your article. Give them enough information as unique and useful as possible so that they feel they have gained something. You want to convince them that you know your stuff.

Article Marketing Winning Tip 2 - Keep it Short and Simple (KISS)

Be concise and to the point. Make your article simple to understand so that everyone knows what you are driving at. That way, you can reach the masses easily. Speak their lingo and cut away unnecessary technical jargon.

Article Marketing Winning Tip 3 - Pack Benefits into Article Title

Tell your readers what they can expect from reading your article. The best place to do so is the article title. Sell the benefits to entice them to read. Remember that you only have a few seconds to grab their attention. So give some thought to your article titles as that is the first thing they see.

Article Marketing Winning Tip 4 - Write One for Your Website

Since you have written an article, why not rewrite or write a brand new one for your website? Elaborate in greater details so that your visitors see relevant content on your website. If you have written an article about 'how to get started with article writing', you can add in related content such as how to find article content, where to submit your articles and how to write creative and attractive titles. Repeated exposure improves conversion rates.

Article Marketing Winning Tip 5 - Pre-Sell and Not Sell

Avoid doing a sales pitch in your article. This is a Big 'No No'. Readers tend to flee the moment they detect a clear sales pitch. Pre-sell them about the benefits of your product before they even see it. It adds a sense of mystery and instills curiosity. This is what you want to achieve.

These are just a few tricks amongst many to make article marketing work for you. Look out for my next article on more killer tips to supercharge your profits using article marketing.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author's name, bio and website links must remain intact and be included with every reproduction.

About the Author